Illuminated Advertising in Europe


Stéphanie LE GALLIC

Paris, end of 1950sIlluminated advertising appeared at the turn of the twentieth century. Consisting of incandescent lights and later luminescent neon tubes, its emergence took place in pace with transatlantic circulation. After the blackout for World War Two, not all cities experienced the same rebirth of commercial lighting. The longstanding suspicion of public authorities increased with oil crises, and this questioning is still largely tangible today, giving European cities a singular advertising appearance.